Come on Down

Rod Roddy, the loud-talking, loud-dressing announcer on the Price is Right has died of colon and breast cancer at the age of 66. Yes, breast cancer. After his diagnosis in 2001, Roddy became an advocate for early detection and urged everyone, even men, to get a mammogram. Breast cancer is diagnosed in 1,500 men each year. Prior to the Price is Right, Roddy had been the announcer for Press Your Luck and Love Connection, and sharp-eared listeners will also remember him as the announcer on Soap.