Most Recent Dead Twin

(Props to Monty for the header)
Norris McWhirter, co-founder of the Guinness Book of Records tied the record for most fatal heart attacks last week at the age of 78. Norris and his brother Ross started the book to settle a debate between several drunks over whether the golden plover or red grouse was the faster bird. One of the drunks happened to be a Guinness executive who realized the potential for a bar bet arbiter with his company’s name on it, and soon the greatest selling copyrighted work of all time was born. Over the years a public with an increasing hunger for notoriety through humiliation led to the addition of a wide range of categories, prompting a columnist at The Evening Standard to dub the book: "The Guinness Book of Morons Doing Pointless Things to Make Ross and Norris McWhirter Even Richer."