Got Lillies?

Jay Schulberg, the ad exec who slapped paste on celebrities’ upper lips to sell fattening udder secretions, has died at the age of 65. He also convinced America that Karl Malden never left home without his American Express card, that a dry baby (preferably wearing Huggies) was a happy baby, that aneurysms could be handled by Excedrin and that the synthetic dehydrated sugar crystals of Country Time Lemonade were just like good old fashioned lemonade.