Thursday, March 11, 2004

SI’onyara

Sidney James, the founding editor of Sports Illustrated who rescued the struggling magazine from a premature demise, died last Thursday at the age of 97. For its first 11 years, Sports Illustrated was its own jinx as it bled red ink while struggling to find an audience, but James kept the faith, and the mag is now celebrating its 50th year, with a circulation of 3.15 million.

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