Saturday, May 22, 2004

No More Soap Scum

Or
A Death in the FamilySamuel Johnson, the great-grandson of the founder of SC Johnson, used to wax poetic, but no more. He passed away this weekend at 76. He took a wax company that started as a parquet floor business and built it into four global companies employing over 28,000 people and with worldwide brand recognition. You probably used at least one of this company’s products recently: Fantastik, Drano, Off, Raid, Pledge, Edge, Glade, Ziploc, Shout, Saran, Windex, Scrubbing Bubbles… The company's brands were well-known and at the forefront of American life. Mr. Johnson, the marketing brains behind the brand image, died of stomach cancer, which brings to mind a great product placement in “The Naked Gun”: “It's like eating a spoonful of Drano, sure it'll clean you out, but it'll leave you hollow inside.
(Props to Monty on special assignment)

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