Sorry Tommy

Tom Rogers, an adman credited with some of the iconic sales characters of the 1960s and ‘70s has died at the age of 87. Rogers put a beret and sunglasses on Charlie the tuna, the apparently suicidal fish forever trying to get caught, killed, have his head and organs removed, be processed and wind up in a Starkist can, only to be denied with the taunting, “Sorry Charlie.” The campaign caught on with consumers who failed to understand its inherent cruelty. Rogers also collaborated on the oppressed Keebler elves and finicky 9 Lives spokescat Morris.