Chip Away

Richard LaMotta, inventor of the Chipwich, has died of a heart attack at the age of 67. On May 1, 1982, a date that will live in lactose intolerance, LaMotta dispatched 60 street carts laden with ice cream and chocolate chip cookie sandwiches in Manhattan, and within a few hours all 25,000 had sold out, despite the then astronomical sum of $1. By the end of that summer, he was selling 200,000 a day and had a photo of Mayor Ed Koch eating one. By the time he sold out in 2002, he’d sold more than a billion.