Tuesday, March 06, 2007

The Casket of A Morti Gallo

(A collaboration with the first lady of the GHI)

Or
He’ll Sell No Wine Now That it Was His Time
Ernest Gallo, who with his brother Julio churned out millions of gallons of bad wine in giant jugs, has died at the age of 97, just weeks after the death of the younger brother the elder Gallos stiffed out of the family name. Ernest combined an Old World courtliness with a tenacious business acumen as the brothers turned $5900 and a book on winemaking into a grape empire. A few months after the murder-suicide of their parents in 1933, the boys started selling wine for 50 cents a gallon, half the going price at the time. The Gallos brought wine to the masses, and kept prices down by exploiting the masses according to Cesar Chavez, whose United Farm Workers union targeted the wineries in the 1960s. As of last year, the Gallo Empire was selling 75 million cases a year under 40 labels and Ernest was ranked 297th on the Forbes 400 list of billionaires.

2007 was an excellent vintage for Gallo, and 10 Pooligans score 2 pinots each, with Nancy taking second, Matt taking third, Michelle’s Take My Life Please moving into 5th, Joy jumps into 16th, while Warren’s List 1, My The Die is Cast, Mark’s Crafty and Possibly Undead Nonagenarians, Mike’s Math squad, Jeannie’s Team One and Michelle dogpile at 30th.

The Rewritten Leaderboard
1st Mark - Beltway Boneyard IV: Foreign Exchange
3 hits, 14.395604398 points
2nd Nancy
3 hits, 13.53846154 points
3rd Matt
3 hits, 10.20512821 points
4th Monty - The U.N. Dead
2 hits, 30 points
5th Michelle - Take My Life, Please
2 hits, 22 points

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