Bageled
Or
Two typical American stories - the success of immigrants through hard work and the ruin of a good local product by going national - came and went together in the life and death of Murray Lender, the leader of a family business that went from one bagel bakery in New Haven, Connecticut to a national brand of frozen bagels. Outside of a short stint in college and the Army, Lender worked for the family business his whole life, even after the company was bought out by Kraft. Lender made bagels, or “Jewish English muffins,” as he liked to call them, a common sight in even the most goyish household. That his creations are also as flat as the average English muffin and taste like the box the muffins came in didn’t seem to bother sales, which increased by double digits from the mid-’70s to the mid-’90s.
Neither a Borrower nor a Lender Be
(My first solicitation of my own whoop-whoop)Two typical American stories - the success of immigrants through hard work and the ruin of a good local product by going national - came and went together in the life and death of Murray Lender, the leader of a family business that went from one bagel bakery in New Haven, Connecticut to a national brand of frozen bagels. Outside of a short stint in college and the Army, Lender worked for the family business his whole life, even after the company was bought out by Kraft. Lender made bagels, or “Jewish English muffins,” as he liked to call them, a common sight in even the most goyish household. That his creations are also as flat as the average English muffin and taste like the box the muffins came in didn’t seem to bother sales, which increased by double digits from the mid-’70s to the mid-’90s.
Labels: food